The European Software Association is an industry body set up by some of best know companies in Europe whose business is to develop and market software. These businesses are usually known as ISVs or Independent Software Vendors (in other countries, referred to as Software Developers, Software Editors or similar phrase).
The principle aim of the association is to represent the European software industry to policy makers and legislators in the European institutions. It was launched in October 2005 by 25 ISVs in recognition of a serious under-representation of the software industry at a European level, and an increased emphasis on ICT policy drives coming from the European Commission.